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Energizing Alumni

Energizing Alumni

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Engagement and advancement for a strong institution

Students are on campus for four years. They are alumni for decades after that. Colleges want to enrich that long-term relationship and inspire increased engagement and generosity among higher education’s tens of millions of graduates.

Facing an enrollment cliff and financial challenges, colleges see advancement — donations of not just money, but time and talent, too — as key to their futures. However, financial, cultural, and technological turbulence make that difficult. 

This report, based on Chronicle interviews with more than 50 college administrators, consultants, authors, and donors, explores how colleges are facing those challenges, and what inspires donors.

Purchase this report to:

  • Examine how the relationship between a college and its alumni can be mutually beneficial.
  • See how colleges navigate economic and political change, and compete for alumni attention.
  • Learn how engagement and advancement offices work, who gives to colleges and where that money goes, and how philanthropic trends might affect higher education’s future.
  • Discover how research on patterns of giving by age and gender can sharpen advancement strategies.
  • See how major gifts evolve from years of trust-building between colleges and their donors.
  • Understand how participation in mentorship programs, for mentors and mentees alike, can lead to deeper alumni engagement.

Date: October 2024
Pages: 66
Digital file size: 49.2

Learn more about digital licensing options and request a quote. For group purchases of less than 100 users, please refer to our bulk pricing.

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