The Athletics Advantage

How intercollegiate sports can rejuvenate D-III colleges

For tuition-driven institutions, like small private colleges and regional public universities, sports are often a key recruiting and enrollment tool. How can these institutions, which typically belong to NCAA’s Division III, invest the appropriate financial and managerial resources into these programs without crowding out or compromising the core enterprise? What are the risks and benefits of bolstering an athletics program, and how do such programs affect campuses?

Read this report to:

• Inform your strategy about whether and when to add or cut sports – and which ones.
• Anticipate recruiting challenges and roster-size issues.
• Understand the cost implications to operations and facilities.
• Identify new and emerging sports to consider adding to the mix.
• Recognize the effects of athletics programs on student engagement, belonging, and retention.

Date: February 2024
Pages: 54
Digital file size:  16.1 MB

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