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The New Generation of Students

The New Generation of Students

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How Colleges Can Recruit, Teach, and Serve Gen Z: Meet the new generation of students, understand their influences and needs, and prepare to educate this diverse cohort. 

For the last decade and a half, many colleges have catered to millennials, but they are no longer the traditional undergraduates. Gen Z has arrived on campuses just as four-year residential institutions, in particular, are competing for a declining number of high-school graduates. Planning for this transition means rethinking strategies and priorities to create an effective educational experience for Gen Z. 

This Chronicle report draws on demographic trends, surveys, front-line observations, and an expanding array of Gen Z books and experts to introduce the new generation to campus leaders. Details are still emerging, but Gen Z — shaped by the Great Recession and the reign of the smartphone and social media — marks a break from even the recent past. Today’s students are more skeptical and money conscious, interested in an education they can apply and focused on the value of a degree. Technology is indispensable to them but not always a net positive, and they may need more in the way of personal development than their predecessors did.

Get your copy of the report to identify the mind-sets and motivations of Gen Zers and orient your efforts to recruit, teach, and serve them. 

Gain insights into:

  • Marketing messages and channels that appeal to today’s students
  • Gen Z’s preferred mix of face-to-face, virtual, and experiential learning
  • How to integrate services like career development into the student experience 
  • What kind of campus programming will best engage this cohort 

Date: September 2018
Pages: 48
Digital file size: 2.1 MB

Individual Print and Individual Digital purchases are intended for one individual’s use only. Institutional Print is intended strictly for library collections. To share a digital copy with up to 25 people, please select Team Digital Access. 

To share the digital version with more than 25 people, learn more about our digital licensing options and request a quote. For multi-copy purchases, please refer to our bulk pricing schedule.

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