The Next Enrollment Challenge

How to Recruit for Fall 2021

Colleges are triaging for autumn 2020, but the class after that, the high school class of 2021, is already in play and crucial to colleges’ finances and survival. If colleges can’t interact face to face with current juniors at college fairs and on-campus visits, how can they recruit them? And how can they begin to build that class with the uncertainty surrounding financial-aid appeals and standardized testing?

This Chronicle report examines how colleges are drawing on virtual tours, virtual fairs, and old-fashioned customized outreach to connect personally with potential students and parents. It also explores how institutions can double down on their virtual presence and assure prospective students of educational value. 

Date: June 2020
Pages: 30
Digital file size: 2.75 MB

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