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Understanding Big Time Athletics

Understanding Big Time Athletics

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How to lead your college through chaos

In the competitive sector of college athletics, leaders must make decisions to keep up with rapid changes to the law and other policies affecting their campuses, which will have consequences beyond the athletics department.

What will looming court decisions mean for athletes’ status as employees, and for your college’s finances? Which sports should you emphasize and which should you scale back? Are you in the right conference for your institution or do you need to change? Can you change? Should you consider changing even your division? 

The best prepared institutions will be those who are already thinking creatively about the big decisions on the horizon and new revenue streams. This Chronicle report will help you understand and navigate the changing landscape.

By reading this report, you will:

  • Understand the legal battles that could shape college athletics, including the House settlement.
  • Discover the policy change that allows players to earn money from their name, image, and likeness.
  • Be better equipped to make decisions to change divisions or conferences, or to de-emphasize certain sports.
  • Explore the effect that changes in athletics can have on enrollment and staffing needs.
  • Learn where the fight over athletes as employees stands, and where it might go.

Date: March 2025
Pages: 24
Digital file size:  15.0 MB

Print Copy and Digital Copy purchases are intended for one individual’s use only. To share the digital version with up to 25 people, please select Team Digital Access. 

To share the digital version with more than 25 people, learn more about our digital licensing options and request a quote. For multi-copy purchases, please refer to our bulk pricing schedule.

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